Blue Ocean Strategy
KShs100.00
(In stock)
Learn how to create uncontested market space and make your competition irrelevant with Blue Ocean Strategy.
In stock
lue Ocean Strategy” introduces a groundbreaking approach to business strategy that encourages companies to break free from the crowded marketplace and create new, uncontested market spaces. W. Chan Kim and Renée Mauborgne provide a framework for achieving differentiation and low cost simultaneously, helping businesses move away from fierce competition and toward innovation. This book is essential for companies looking to redefine their industries and unlock new growth opportunities
1 review for Blue Ocean Strategy
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